Photograph by Justin Sullivan/Getty Images
People arrive for a product announcement at the Apple campus on Sept. 10 in Cupertino, California
Apple releases new iPhones once a year. While the company infuses the event with ridiculous pomp and draws equally absurd levels of media attention, the devices do end up in the hands and lives of millions of people around the world.
Today’s press conference, held at Apple’s headquarters in Cupertino, will be no different. Apple CEO Tim Cook is expected to unveil a new top-of-the-line iPhone, a cheaper model aimed at more economical buyers, and perhaps a surprise or two. Join us at 1:00 p.m. EST as Bloomberg Businessweek writers Sam Grobart and Brad Stone live blog Apple’s announcement.
