Google (GOOG) introduced an HDMI dongle for your television over summer, a device that streams to a television whatever’s displayed on a Chrome browser. Photos, web pages, Netflix (NFLX), Pandora (P)—it was a $35 gadget that sold out on Amazon (AMZN) for a time and got plenty of buzz.
It now appears that Sony (SNE) is jumping into the dongle arena this week with an Android powered Smart Stick, according to reports in the BBC and Variety. Sony actually broke news of the device on its blog last week before pulling the post. Here’s a link to the cached version.
But one possible reason for the removal could have been that the Smart Stick’s reported price tag: $150. Asking customers to shell out more than four times as much as Google’s little plastic stick would give the Chromecast a huge edge, even beyond the advantage for getting into the market first. The Sony gadget is set to counter with plans for more apps for content than Google’s device. But still, a $115 price difference could be a dongle derailer.
