The Apple event today is about to be underway. The California Theater in San Jose serves as the venue this time around, where press and other industry people are gathered to see what most assume to be a new, smaller iPad, as well as some other possible additions and upgrades to Apple’s product lineup.
In an unexpected move, Apple (AAPL) has opened the proceedings to a live video stream, something the company usually avoids. I asked an Apple PR person once why the company didn’t stream events and the reply was “because then no one would come.” In addition to me watching the feed, our man in San Jose, Ashlee Vance, is in the theater and will provide coverage from the seats. Stay tuned, the event is about to be underway.
10:10 AM PT: Apple CEO Tim Cook kicked off the event by bragging that Apple had sold 5 million iPhone 5s over its first weekend–the most for Apple or any other phone in history. Then, he rolled a video celebrating people waiting in line at Apple stores around the world. The message seemed to be, “It’s still cool to wait in line for a phone, ya’ll, despite what Samsung may say” in its ads that poke fun at the Apple faithful.
Apple has sold 3 million of its new iPods and has 200 million devices running iOS 6.
