Sir Richard Branson, the godfather of pretty much all that is cool in the world, celebrates his 52nd birthday on July 18. And he's not slowing down.

Just last week, at the Farnborough Air Show, he announced that he and his two daughters will be among the first to head to space with Virgin Galactic's SpaceShipTwo.

Branson has long run with the cool kids as he's launched brand after brand after brand, perpetually thinking outside the box. Plus, who else would be allowed to pose with an endless array of models and celebrities while promoting his many airlines?

So here's to the birthday boy. We hope for nothing less than many more ideas to come.