A red-velvet Oreo? To those who think biting into a Double-Stuf is really living, this must seem a bacchanal. But it's only the latest in a series of evolutionary stages for Oreolis cookius.
1912
Oreo
A bakery in Chelsea Market made the first one. Then, six decades later, somebody had an idea.
Photographer: Getty Images 1974
Double Stuf
The name said it all. The F-skimping "Stuf" was an ironic nod to the bounty within (we just made that up). The controversy: Was it really double?
Source: Amazon.com 1985
Oreo Mint Creme
Mint in the middle. That is all.
1987
Big Stuf
The cookie of Nabisco lawyers, perhaps, using Big instead of Double.
1991
Halloween Edition
An obvious idea, yet brilliant in its simplicity. Like Google's logo, the Oreo's design is such a fixture of the American marketing landscape that when you turn the inside orange, people go: Cool!
Photographer: Robyn Lee 1995
Winter Oreo
OK, that was just weird.
Source: Amazon.com 2001
Chocolate Creme
Chocolate on the inside, chocolate on the outside. Is that picture just a little bit obscene?
Source: Amazon.com 2003
Uh-Oh!
Chocolate filling, vanilla wafers. It was meant to be temporary but proved so popular they kept it on the shelves.
2004
Golden Oreo
For that is what marketers call vanilla.
Source: Amazon.com 2004
Football Oreo
To avoid massive confusion, the package explained: "Fun Football Shape!" And it was.
Source: Mike Mozart/flickr 2007
Cakesters
Among the last of the -sters (Napster, Friendster), cute little Cakesters got even smaller in 2008 when they were packaged into 100-calorie packs.
Source: Derek Lo/flickr 2009
Golden Double Stuf
If you've been paying attention, you know this was an unholy alliance of the 1974 and 2004 product rollouts.
2012
Birthday Cake
Oreo celebrates its 100th birthday.
Source: Mike Mozart/flickr 2014
Cookie Dough
How could you not?
Source: Mike Mozart/flickr 2015
Red Velvet
Limited edition! Artificially flavored! We'll eat it anyway!
Source: Mondelez International Inc. Prang is a reporter for Bloomberg News.
