China’s overburdened healthcare system is ripe for reform, and leading technology companies see opportunities in becoming part of the solution.
Take the current system of booking time to see a physician, which is both inefficient and abusive. In order to see a doctor at a leading hospital in Beijing or another major Chinese city, a patient must queue up starting at around 5am and wait in line for several hours just to book an appointment for later that day. Sometimes the patient has the option of buying a hospital slot, typically at an exorbitant fee, from a professional scalper.
In July, Alipay, the popular e-payment system launched by Alibaba Group, began a pilot project to allow patients to book appointments at select hospitals through a smartphone app. A handful of hospitals in Hangzhou, Guangzhou, Kunming, Wenzhou, and Nanchang now participate. It sounds like a simple and intuitive step that should have been tried long ago; notably it’s a technology company, not a medical institution, that’s leading the change.
Alibaba is also testing a mobile app to allow customers to quickly and efficiently fill prescriptions and find discounts on medications, as the Chinese news site Technode reported last week. Using their phones’ cameras, customers will be able to send photos of prescriptions that need to be refilled to nearby pharmacies to check availability and prices.
Meanwhile Tencent’s WeChat has recently launched a competing mobile app, Smart Hospital, for booking appointments at participating hospitals in the southern city of Guangzhou.
Larson is a Bloomberg Businessweek contributor.
