It’s hard to overestimate the importance of the boring old Toyota (7203:JP) Camry. Last year, Toyota sold about 408,000 Camrys in North America—the biggest share of the biggest category (mid-sized cars). Honda, in comparison, sold 365,000 of its Accord, the next closest model in the group.
Car engineers, in general, are paying more attention to design, and Camry competitors like the Ford Fusion and the Nissan Altima have earned praise for being less boring (which is a lot to ask of a sedan). The Camry, last overhauled for 2011, just got another facelift. The 2015 model it unveiled at the New York Auto Show this week was an ambitious (and no doubt expensive) upgrade. We cornered John Krafcik, former CEO of Hyundai North America, and asked him to walk us around the new Camry and point out the most notable changes. Here’s what caught his eye:
Overall impression: “They’ve gone bolder at a time when some of their competitors have decided to smooth things out and kind of quiet things down. It’s fascinating to see that dynamic. … I think it’s great from a design-trajectory standpoint.”
