When Apple (AAPL) unveils its latest iPad and iPad mini later this month, the Internet will not explode as loudly as it did when the company debuted its new iPhones last month. And that’s fair enough. The iPhone is Apple’s benchmark product. It accounts for half the company’s revenue. It commands more news coverage than any other mobile device. It’s Hannah’s phone on Girls.
Investors, however, should not ignore the iPad. The device is a critical piece of Apple’s business, and the company’s fortunes hinge largely on the success of the latest models.
As a business unit, the iPad is huge. The device accounted for $31 billion in revenue in Apple’s most recent fiscal year. That’s more than the annual sales of 84% of the S&P 500.
Of course, Apple is the world’s largest company, so it takes a high-revenue product to make an impact on its income statement. In fiscal 2012, iPad revenue made up about 20% of the company’s total sales.
On a quarterly basis, the iPad’s importance has varied with the product cycle, but the device has never accounted for less than 11% of Apple’s total sales.
Here’s where investors should start paying attention. By at least one measure, as the iPad goes, so goes Apple stock. Quarterly iPad revenue has a 68% correlation with Apple’s share price. That’s higher than the stock’s correlations to iPhone revenue (62%) or Mac revenue (40%).
Now, if we consider unit sales rather than revenue, the iPhone becomes a better predictor of Apple’s share price than the iPad, but the difference is not enormous: iPhone unit sales are 77% correlated with the stock; iPad unit sales are 68% correlated.
Given the strength of those relationships, equities analysts appear to be bullish on the iPad. Of the 66 analysts who cover Apple, 47 have a buy rating on the stock.
