Technology companies are known for coming up with novel ways to measure their businesses.
Some of these can seem a little shady, like Groupon’s adjusted consolidated segment operating income, while other newfangled metrics can just be hard to compare to anything else. Twitter’s timeline views per monthly average user fits in the later category, with no ready analog offered by any of the other large social-media service. On the other hand, widely-cited statistics like revenue per user can be less useful than they are interesting. After all, a Facebook user isn’t the same thing as a Twitter account: people often have multiple Twitter handles, while Facebook tries to hold every person to just one.
If you’re hungry to compare Twitter to other public tech companies, here are a few straightforward comparisons.
