Senin, 23 September 2013

Chrysler Steers Its Sales Momentum Towards Wall Street

Everyday investors may once again be able to own a slice of Chrysler, four and a half years after the Detroit giant swerved away from the brink.

The company filed paperwork late Monday with the SEC for an initial public offering and complicated takeover plans by Fiat (F:IM), the Italian automaker that owns most of Chrysler shares already and has been angling to buy the rest of them. The chunk of Chrysler headed for Wall Street belongs to the United Auto Workers under its health-care trust, which was granted an ownership stake in the car maker’s 2009 bankruptcy. The IPO filing doesn’t list how much stock will be sold or at what price.

Fiat has offered to buy the union’s stake—now at 41.5 percent of Chrysler—but the union has balked at the Italian company’s offers so far. The union is reportedly seeking $5 billion for its shares, and Fiat CEO Sergio Marchionne has suggested the group buy a lottery ticket if it wants to drum up that much cash. “The dialogue is going on,” Marchionne said last week. “We are not getting closer, but we keep on talking.”

Fiat largely controls Chrysler through its 58.5 percent ownership but enlarge its stake past 75 percent before mingling the two companies’ cash and unlocking almost $12 billion in the coffers of its Detroit partner.

There are many reasons why Chrysler has been a great partner for Fiat. Its trucks and Jeeps are selling fast and bolstering Fiat’s line of fuel-sipping vehicles. Chrysler’s heft has also helped Fiat torque big savings out of suppliers. But Fiat evidently doesn’t think Chrysler is worth as much as the auto workers do.

The union might have been emboldened to try its luck on public markets by a string of strong sales reports. August was Chrysler’s best month for U.S. sales in almost five years. It sold about 166,000 vehicles—including 4,200 Fiats—a 12 percent increase over the year-earlier period. But with numbers like that, it’s easy for workers on the assembly line to dream of a stock-market payday.

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