Maybe there’s hope for mankind after all.
Much has been written (and satirized) about the disconnect between the world as lived by most of us and that which is portrayed in the Lexus (TM) “December to Remember” car ads. In Lexus World, some lucky person of wealthy extraction is gifted a new car with a fancy red bow. The cutesy tricks employed to surprise the wife/husband/girlfriend/boyfriend only makes it more painful for those who know the best they can hope for is the Bad 25th anniversary box set.
But this year’s batch of Lexus ads appear to have lost a bit of their Masters of the Universe edge. The 2012 message seems to be: We know you probably won’t rig your luxury apartment elevator to play the Lexus jingle as part of an elaborate gifting ritual. But should you tear yourself away from Facebook (FB) for a few moments to go experience the good life, we hope it will be in a Lexus.
Whether that makes anyone actually buy a Lexus is another question. Some of the commenters on the Lexus Enthusiast blog are underwhelmed and think the ads skew too young. And after losing its U.S. luxury car crown to BMW and Mercedes last year, Lexus needs all the help it can get.
