If there's one thing we've learned about Taylor Swift over the last few years, the young lady knows how to write catchy tunes. She also knows how to showcase said catchy tunes in perfectly packaged music videos. Case in point: her latest clip for new record-breaking single, "We Are Never Ever Getting Back Together."
MTV was lucky enough to premiere the video via "MTV First: Taylor Swift" on Thursday (August 30) after which the VMA performer stuck around to chat about it with MTV News' Sway Calloway.
One of the most unique aspects about the video is that it was shot in one, long continuous take, which required lots of clever maneuvering on behalf of the cast and crew, and some furiously fast outfit changes by Swift.
"All modesty had to go out the window," Swift said about throwing off shirts and dresses mid-song for her five, very quick costume changes. "All my clothes were put together with Velcro and snaps so that I could have three different outfits layered on top of each other."
"The costume changes were really hectic," she continued. "[We did them ] in real time; it was crazy. At one point, I had a breaking point. 'I can't do five costume changes, there's not enough time!' but we ended up being able to do it."
Another group of performers who had a semi-breakdown about the costumes in the video were the members of Swift's band, who thought they were going to be decked out in stylish duds only to be told last minute that they'd be performing in fuzzy animal costumes.
"All of the sudden, they wheel in their costume rack, full of animal costumes, and they were so mad," Swift recalled with a devilish look in her eye. "It was hilarious, they were so angry. It took a couple hours, but they finally embraced it. It ended up being absolutely hilarious; they are really funny in that video. They owned it."
Do you dig the band's animal suits in "Never Ever"? Give us your fashion sense in the comments!
The 2012 MTV Video Music Awards will air live from Staples Center in Los Angeles on Thursday, September 6, at 8 p.m. ET/PT. Head to VMA.MTV.com or text BNA to 22444 (message and data rates may apply) to vote for Best New Artist all the way through the show! Get the latest VMA updates sent right to your inbox: Sign up for the MTV News alert.
