BYU fans will cheer for and against Cougars in the season-opener.
Jeffrey D. Allred, Deseret News
PROVO — This is the type of scenario BYU officials had in mind two years ago when the school announced it was signing an exclusive deal with ESPN and the football program was going independent.
The college football season kicks off Thursday night, and the BYU Cougars are hosting the Washington State Cougars (8:15 p.m. MT, ESPN) in a prime-time contest at LaVell Edwards Stadium that will be nationally televised.
Led by senior quarterback Riley Nelson, BYU is hosting a Pac-12 team that features Mike Leach making his debut for WSU after a two-year hiatus from coaching.
"It's an intriguing matchup," said BYU athletic director Tom Holmoe.
BYU wants exposure, and will get it.
"I don't think it's random, and I don't think it's by accident," coach Bronco Mendenhall of his team's upcoming ESPN appearance. "I don't think they had a blind-folded executive at ESPN that threw a dart at 123 teams and just happened to hit BYU. I think it was well thought out and planned, and that's an honor."
At the same time, Mendenhall isn't putting any more weight on this game than other openers.
"The first game is always one that you'd love to win and play well in," Mendenhall said. "I don't see any more intrigue or anything else. This is just another good opponent in our opener. That's what we're preparing for."
But BYU wants to get off on the right foot in its second season as an independent. Senior linebacker Brandon Ogletree knows that this game can set the tone for the campaign, and with no conference championship to play for, there is little margin for error.
"As an independent, we have a harder road to get to where we want to go, to gain national attention and be the program we want to be," he said. "We can't lose any games. At the same time, we don't look at it like, we have to go undefeated … but we know that to come out of the gate early and to put our stamp on the season early will be huge for us because we'll carry that momentum throughout the rest of the early part of the season."
Said running back Michael Alisa, "Everything is on the line, every week. We're an independent team. Every week, all of our hopes for a potential BCS bid are on the line."
Besides that, BYU loves the idea of playing on Thursday nights on ESPN.
